Why Structured Content Management?


Organizations create tons of content that is vitally important to the products they bring to market. Add regulatory requirements to the mix and the material produced grows exponentially. Content management systems that help keep track of all of these documents have been deployed for years, but they miss the mark in reducing authoring time and enabling easy re-use of crucial information.

Traditional content is not reusable
Most material developed by product teams is not limited to one purpose, technology or output. Unfortunately, it is usually composed without regard to reusability. If not composed with structure, it’s highly immobile. The result is that each piece of content is developed, approved and used as a whole, then distributed for a specific organizational need. Often, existing, approved information could be used elsewhere, but the content is locked away inside of traditional documents leaving content managers to start the authoring process all over again when a new purposed is identified.

SCM enables adaptable and discoverable content
Structured Content Management (SCM) solutions allow organizations to author pieces or chunks of material that can be individually authored and approved, enabling teams to create content that is discoverable, reusable, reconfigurable and adaptable. Finally, lengthy review and approval processes that typically accompany publishing of documentation in regulated industries are greatly reduced because the content is written and approved once then deployed and even updated everywhere.

Your content contains information vital for departments across your organization, as well as businesses that interact with you and your customers. Reduce the complexity of sharing key material and mobilize your information by giving it structure.

Discover more about structured content management and what it can do for your organization