Let’s Not Reinvent the Steam Engine: Process Changes with Structured Authoring

This blog post is about your business processes, particularly those surrounding the ways your content is authored, managed, approved, and published. Think about the way those processes look today: the people involved, the tools you use, and finally the workflow, whether that’s an ad-hoc peer review or a highly formalized set of approval gates and feedback loops. What are some words that you might use to describe those processes today? If you’re like a lot of your peers, chances are you came up with something like the following: InflexibleTime-consumingNon-collaborativeSiloed Sound familiar? We’ll talk in a moment about how some of those challenges can be addressed. But first, I want to tell you a story. The Industrial Revolution During the late 18th and early 19th centuries, factories sprung up throughout Great Britain. These were most notably involved in the production of textiles to feed the British global trade empire. Gains in productivity (and eventually standards of living) were enormous, as machines were used to weave fabrics much faster than any human hand could. All of these machines were powered by a recent and wondrous invention: the steam engine. To deliver power to the individual machines, the factory had to be configured in a very specific way. There would generally be a centrally-located steam engine, which would turn crankshafts that ran then length of the factory floor. Then, leather straps were used to power each machine. It was a bit dangerous – many workers lost one of more fingers to these contraptions – and it looked something like this: Factories were frequently multi-floor facilities, built that way to accommodate as many rows of...