The database revolution that began in the 1960s changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. This change had a profound impact on almost all organizations and companies around the globe and on the way data was used by the people working there. It led to huge productivity gains, cost savings and increased the overall wealth of the world.
Why did this not happen to content? How can we bring this revolution to content and win the same kind of enormous improvements that the database revolution brought us? And another, closely related question: How can we get our content ready for bot technologies, AI, ML, deep learning, and robotic process automation?